Online Marketing Works, But Our Web Sites Don’t?
Posted on: Wednesday, February 20th, 2008 in: CMS, Website Design, Website MarketingBy Bob Rose
The Internet is the world’s biggest marketplace, allowing both buyers and sellers unprecedented access, flexibility and capability to scale the business of buying and selling. Not surprisingly, the amount of money being spent in online business initiatives is consistently registering greater heights.
A joint report by The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP shows that Internet advertising revenues in the U.S. continued upward-totaling $16.9 billion in 2006-exceeding spending in 2005 by 35%! eMarketer predicts that this number will go up to $29.4 billion by 2010. These astronomical figures highlight increasing significance of Internet and its ability to help firms progressively generate more revenues.