117WebSource Blog

If you want to maximize the growth of your company, the answer to this question is YES! We are now living in a new age and large numbers of consumers gravitate to the Internet for information about everything from building a log cabin or finding the best local salon to get their hair colored at, to looking up the menu of the restaurant down the street .

For years, consumers relied on the yellow pages to find local businesses. Today’s consumer goes to an Internet search engine, types in what they are looking for, and receives back a list of companies vying for their business. In today’s world, not having a website is like not being listed in the telephone book. A website provides added visibility and credibility among consumers.

by Nelson Tan

1. Quite often, the entrepreneur has no idea how to market/sell the product without offending anyone. Even though they may be a great inventor, importer, writer, etc., they don’t know how to create a benefit-oriented sales message because they are not in touch with their customers.

2. They grossly overestimate the demand and importance of their product in the marketplace. Many people think they have a winner, something everyone in the world needs. Generally, products appealing to everyone appeal to no one.